BRITISH DESIGN: HONEY & TOAST
It is always a great joy to discover new brands founded by mothers who have a big passion for quality, small details, and good design.
Today we travel to London to meet Emma White, founder, and designer of Honey & Toast, the award-winning company of leather bags & accessories for children (and grown-ups too).
Honey & Toast’s collection is “for the small people in our lives and is made with love and integrity in Somerset and designed in London”. Honey & Toast’s products are all made by hand, and you can find the coolest school bags, colorful scooter bags, elegant bags for grown-ups, cute purses and wallets and also practical keyrings.
Honey & Toast offers the possibility of personalizing any bag. You can make your bag truly special by adding anything that you might want to remember: a doodle drawn by your children, a hand written name, a heart felt message or a set of initials.
World Kids: Emma, Why did you decide to create Honey and Toast?
Emma White (Honey & Toast): I have always worked for fashions brands in accessories – for over 15 years – and still do (I freelance 3/4 days a week – H&T I do at night!) and wanted to do my own thing. Whilst on maternity leave with my second child, I had the time to do this – between naps and after bedtimes. I want to create an income that is flexible around me seeing my children a little more!
WK: What inspires you as an artist?
EW: anything, everything. Seeing my children play and explore – the way they interpret things around them. I don’t have much time for exhibitions and travel now ..! But where I can I do these things of course.
WK: what inspires you as a mother?
EW: to spend time with my children. To be at the school gate a little more. My daughter adores H&T – and is really proud her mummy makes bags.
WK: Are you working on new pieces for your catalog?
EW: I am ways thinking of new shapes and prints I could add to the range! I have SO many ideas – I have to be quite strict!
WK: You ship internationally. Do you have plans to open a physical store?
EW: I would love love LOVE to open a shop – but for now online is all I can manage!
WK: On a more personal note: what do you like more about living in Somerset and which places would you recommend for families visiting the UK? Do you have some favorite design stores/restaurants in your area?
EW: I live in London, the bags are made in Somerset in a small family run factory. I visit every month or so to check shipments and develop new ideas. I speak to the factory nearly every day though ! I live in Peckham which is a creative person’s dream – lots of galleries and creative spaces. Also, lots of open green spaces to run around!
Thank you very much, Emma, for sharing your creativity, talent and time with World Kids!